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Chicago skyline is the perfect place to apply EOS principles at RUME USA.

How EOS® Drives Success for Businesses and Their Clients

Chicago skyline is the perfect place to apply EOS principles at RUME USA.At RUME USA, we are incredibly impressed by Gino Wickman’s EOS® Model. It has provided us with a cutting-edge framework that streamlines operations, improves communications, helps hire and manage people, and aligns teams with our vision to prime clients for success. Here’s how EOS® has helped us facilitate team-building and staffing to create innovative, entrepreneurial solutions for owning, managing, and investing in real estate assets for clients.

EOS® Helps Businesses Achieve Their Goals

Success in our competitive industry necessitates more than a deep understanding of real estate and investment principles. As the founder of RUME USA, I understand the importance of an entrepreneurial mindset. The EOS® Model has provided indispensable assistance by supplying value-adding strategies we leverage to maximize customer value, consistently exceed customer expectations, and meet strategic growth targets.

What’s The EOS® Model?

EOS® solutions simplify and streamline management and business development through strategy, execution, and control models. This framework enables companies to actualize their potential by offering a roadmap of what they need to do to succeed and build a high-performing organization, which invariably benefits clients. Here are six essential elements of the EOS® model, and how we interpret those at RUME USA:


We never overlook the value of vision, sharing it with our team, and ensuring everyone is on the same page.


We always hire people who align with our vision and values to create a high-performing, cohesive team.


At RUME USA, we’re always looking for ways to leverage data to make purpose-driven decisions, measure progress, and make meaningful adjustments.


As a leader, my goal is to encourage open, honest dialogues and reflection to implement meaningful improvements to processes and culture.


We strive to emphasize streamlining processes, documenting best practices, and continually optimizing execution.


It’s a personal and professional goal of mine, one that the RUME USA team shares: never underestimate the value of daily focus, discipline, and accountability to actualize our organizational vision.

Still, understanding the benefits of this innovative framework for our clients requires closer examination.

Importance of People

Here’s how the ‘People’ factor helps our clients by helping us build an unrivaled team.

Getting the Right People in the Right Seats

Your team dictates your success, and our team is the engine for our unrivaled real estate investment solutions. For example, we boast an unparalleled system that enables us to renovate properties while people are still in the building.

Many leadership experts, from Jim Collins to Gino Wickman, have used variations on the phrase “put the right people in the right seats” in their writings and lessons, and for good reason. Developing this system was only possible because we hired the right people with technical and innovative expertise in multi-unit renovations and positioned them for success.

Here’s how EOS® helps us help you with premier property management, development, and investing services:


One of the things I love about EOS® is that it helps leaders ensure that their employees care about their business and clients. At RUME USA, hiring the right people has maximized our accountability, enhanced our work culture, and cultivated an environment where employees sincerely care about clients.

More Effective Meetings & Problem Solving

Implementing Gino Wickman’s EOS® system has enabled us to have more effective meetings by compiling a cohesive, collaborative team of employees. Every RUME USA team member is committed to resolving client problems and continuously improving through candid dialogues to optimize client service.

Getting the Most Out of Employees to Get the Most for Clients

EOS® ensures we have the right people in the right positions, which actualizes employee potential. This model renders our team well-managed, well-trained, and well-equipped to provide superior customer service and help clients reach and exceed their real estate goals.

About Chicago-based Real Estate Investment Firm, RUME USA

Led by Nate Reichard, Chicago-headquartered real estate investment firm, RUME USA, has a proven record of success in its income and growth strategies. Founded in 2010, RUME USA’s founding principals, with 60+ years’ collective experience, have a wide breadth of diverse real estate investments, driving the bottom line for investor assets and creating lasting value for the long term. Contact Nate Reichard at RUME USA online via, call 630-381-0400, or email

Nathan Reichard is a lifelong entrepreneur, based in Chicago. Nate launched his career as an insurance producer before moving to mortgage banking and Real Estate Investing. In 2010, he founded Reichard Real Estate, LLC, an investment company focused on acquiring single-family, Multifamily and self-storage properties. He later founded and launched the self-storage brand called Becubed Storage, an automated self-storage Real Estate model. He is also the founder of Reichard Capital.

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