Skip to content

RUME USA New Market Entry, 2 Major Acquisitions in Atlanta


RUME USA Announces New Market Entry, 2 Major Acquisitions in Atlanta

Chicago-based Real Estate Investment Firm Adds Atlanta, Georgia, to Its Multifamily Portfolio

(Chicago, Ill.) Aug. 10 2022 – RUME USA, a leading national vertically-integrated real estate investment firm headquartered in Chicago, Illinois, announced the acquisition of two Multifamily properties in the first quarter 2022, adding Atlanta, Georgia, to the growing number of assets in strategic growth markets nationwide to its Multifamily portfolio.

“After acquiring the two Multifamily properties with 474+ units, we’ve gained market entry within our portfolio to the greater Atlanta market as planned within our RUME Capital Fund,” said Nathan (Nate) Reichard, RUME Co-Founder and Principal. “We felt it was perfect timing, adding to our growing number of acquisitions, which strategically aligns with our RUME Capital Fund investment goals.”

The two Atlanta, Georgia, properties are in congruence with our strategy of focusing on Value-add and Core-Plus Multifamily Assets in metropolitan areas showing the most resilience in Real Estate.

“RUME’s Entrepreneurial Operating System (EOS) really sets a standard for our aggressive growth goals of 2,000 units per year,” Reichard said.

RUME’s Community Occupied Rapid Renovation (CORR) strategy, which the firm believes to be one of the most innovative, exciting, and successful value-add strategies in the sector.

RUME’s proprietary CORR strategy entails renovating up to four interior apartment units in a day while keeping it occupied. While, at the same time, exterior and amenity areas are simultaneously completed. RUME believes this commitment to process, technology, organizational culture and entrepreneurial agility is key to its tremendous success to date.

“CORR is RUME’s unique process for our fund and strategy, adding value to real estate within growth targets we set as a company. We operate and manage all of the execution of the construction and the renovation plan,” Reichard said.

“We’re pleased about our closings on the Atlanta properties and our entry into that thriving market to add to our multifamily portfolio of properties,” Reichard said. “We’re seeing a lot of positive growth and increased sales volume.”


Headquartered in Chicago and led by Nathan (Nate) Reichard, RUME USA is a vertically integrated real estate investment firm targeting multifamily assets in strategic markets throughout the country. RUME’s founding principals, with six decades of collective experience, have a wide breadth of diverse real estate investment experience over their respective entrepreneurial journeys. Since RUME’s inception in 2010, RUME’s real estate investment principals have created a set of value creation strategies, CORR, that they believe to be reliable, profitable, and, most importantly, scalable while mitigating risk. Contact Nathan (Nate) Reichard, RUME USA, online at, call 630-381-0400, or email

Nathan (Nate) Reichard
Co-Founder & Principal

Nathan Reichard is a lifelong entrepreneur, based in Chicago. Nate launched his career as an insurance producer before moving to mortgage banking and Real Estate Investing. In 2010, he founded Reichard Real Estate, LLC, an investment company focused on acquiring single-family, Multifamily and self-storage properties. He later founded and launched the self-storage brand called Becubed Storage, an automated self-storage Real Estate model. He is also the founder of Reichard Capital.

Back To Top