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Carl Schirtzinger

Principal and Partner

Carl Schirtzinger is responsible for leading and integrating RUME Holding’s diverse business development, property management and construction divisions. He maintains accountability for P&L and execution of the business plan, and as chief integrator he holds the leadership team accountable for all deliverables and results – and serves as the tie-breaker in those rare instances of contested decisions.

Since co-founding the company, Carl has provided the vision and strategic planning that have powered RUME’s rapid, sustainable growth and commitment to excellence. Leveraging his engineering background as the catalyst, Carl has put in place a professional team that uses state‐of‐the‐art technology to manage and monitor every aspect of RUME’s business. Carl has also worked with industry leading technology providers to design and pilot new systems and technologies specific to the multifamily industry.

Carl embarked on a career in multifamily real estate in the mid-1990s, serving as President and CEO of Excel Property Management, Inc., which owned, repositioned and oversaw multi-unit apartment communities in the Midwest, South and Southwest United States. He extended this expertise as principal at Hilltop Realty Advisors before entering the automated self-storage industry as a principal at Becubed Storage. He first joined forces with RUME’s other co-founders at Capital SMART, a successful Real Estate partnership where he created new value through processing management and performing significant capital renovations strategies.

A certified Illinois Managing Real Estate Broker, Carl has been active in his community’s civic life and development initiatives and serves on the advisory board of a local nonprofit that provides shelter to victims of domestic and sexual abuse.

“What gets measured, gets done. Being best in class and blowing away our piers is what gets me excited, this challenge will be a journey and never end.”


Carl Schirtzinger

Principal and Partner

Nathan Reichard

Principal and Partner

Rose Tang

Principal and Partner


Laurie Carmona

Director of Accounts and Personnel

Kate Blake

Assistant Director of Ops

Caitlin Slomski

Marketing Manager

Daniel D. Martin

Maintenance Manager

Daniel A. Hove

Construction Manager

Laurie Kitzmiller

Regional Manager

Gretchen Jones

Regional Manager

Sherry Roosa

Corporate Trainer

Lynn Franzen

Collections Supervisor

Janine Friedel

Accounting Supervisor

Sara Fields

Systems Analyst/QA

Alex Carmona


James Oates

Associate Analyst

Kathryn Nelson

Property Accountant

Connect With RUME

RUME Principals have 60+ years of collective team experience investing, managing, and overseeing the construction of real estate properties throughout the United States.

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