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RUME Office in Chicago chosen by Nathan Reichard

RUME USA: Chicago Real Estate Firm Targeting Strategic Market Assets

Founded in 2010, RUME is a Chicago-based vertically integrated real estate investment firm that targets strategic market assets with robust returns. RUME has decades of experience and proprietary value-creation strategies that have fueled reliable and sustained investment growth. RUME’s principals have over 60 years of combined team experience owning, managing, and investing in real estate properties throughout the U.S.

“With our team’s collective experience, inherited entrepreneurial prowess, and individual accomplishments, we help provide families and communities with the financial tools and resources needed to thrive in today’s market,” says Nate Reichard, RUME principal & partner. Targeting strategic market assets is the key.

RUME applies creative and entrepreneurial thinking to all aspects of owning, managing, and investing in real estate assets, and Chicago real estate investments. Our Community Occupied Rapid Renovation Program (CORR) is RUME’s proprietary repositioning strategy that entails renovating multiple interior apartment units in a day, while keeping the building occupied. Exterior and amenity areas are simultaneously completed. Since its founding, RUME has acquired 23 projects totaling more than 4,500 units.

RUME Leads the Industry in Our Proven Three-Prong Strategic Approach

Interior design by Nate Reichard in one of the RUME properties in Chicago.

  • Multifamily Core Plus – Income and Growth – Can employ our CORR improvement program with lower capital outlay, typically on newer vintage properties.
  • Multifamily Value Add – Income and Growth – Can utilize our CORR value-add improvement strategy.
  • Opportunistic – Growth – Leverages our network of partnerships.

RUME works to add value during the holding period and then seeks to exit within three to seven years from acquisition.

RUME’s Strategic Measures Provide Risk Mitigation & Protect Capital

Along with driving the bottom line for our investments and investors, RUME implements the following strategic measures to manage risk and protect capital.


This program decreases vacancy loss during repositioning while achieving new stabilized value in a shorter time period.


RUME has a proven track record of success with 60+ years of collective strategic real estate investment experience.


RUME provides more affordable, quality-renovated options for tenants. Our value-add reposition strategy addresses the shortage of affordable housing driving demand in the U.S.

In addition, the CORR Program leverages the mobile labor force to ensure timely and cost-efficient completion of Chicago real estate investment projects. Interest rates and lease-up risks are reduced while income growth is accelerated. CORR features a comprehensive integrated management system that monitors property operations. The CORR Program provides protection against losses by tracking compliance.

RUME Targets Strategic Market Assets Providing the Best Investment Opportunities

RUME’s real estate principals look for opportunities across the U.S., but they concentrate on tracking the growth zones and targeting strategic market assets.

“Our vision is not limited to a single state or region – instead, we rely on a set of key performance indicators for neighborhoods across the country to identify investment candidates that are most likely to generate robust returns,” says Nate Reichard.

David Nathan Reichard's strategic vision map of the country.

RUME is currently looking at specific lucrative neighborhoods, on a case-by-case basis, in Colorado, Utah, Michigan, Pennsylvania, Minnesota, Missouri, Iowa, Idaho, Nevada, Virginia, Alabama, and North and South Carolina. Also, RUME is actively pursuing prime areas in Arizona, Texas, Florida, Indiana, and Wisconsin, with key locations already producing in Illinois, Ohio, Georgia, and Kentucky.

Want to Learn More about How RUME Targets Strategic Market Assets?

Headquartered in Chicago, led by Nate Reichard, RUME USA is a vertically integrated real estate investment firm targeting multifamily assets in strategic markets throughout the country. Founded in 2010, RUME’s founding principals, with six decades of collective experience, have a wide breadth of diverse real estate investment experience over their respective entrepreneurial journeys. Contact RUME USA online at, call 630-381-0400, or email

Nathan Reichard is a lifelong entrepreneur, based in Chicago. Nate launched his career as an insurance producer before moving to mortgage banking and Real Estate Investing. In 2010, he founded Reichard Real Estate, LLC, an investment company focused on acquiring single-family, Multifamily and self-storage properties. He later founded and launched the self-storage brand called Becubed Storage, an automated self-storage Real Estate model. He is also the founder of Reichard Capital.

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